Storytelling That Mobilizes Teams
Define the protagonist (your team), the challenge (market reality), the stakes (customer impact), and the path (your plan). Name the villain clearly—confusion, delay, or waste. Close with a call to action that invites participation, not passive agreement.
Storytelling That Mobilizes Teams
Facts inform, stories transform. Pair each critical metric with a customer moment or teammate vignette. “Retention rose three points because Maya’s onboarding fix saved first-week confusion.” Numbers land harder when anchored to real people and concrete consequences.